If you’ve signed up for Twitter and are thinking “now what?”, this article is for you. There are still plenty of people that have never used Twitter, and for many that do Twitter still feels alien to them.
Social Media is a great way to engage with your audience. To get feedback about products and services, business leads and even generate sales. But to do so requires you to have a following and not just any followers either. You need those that may be interested in what you have to offer. They are out there somewhere, but how to find them?
Would you let a member of staff talk directly to the press about your company without media training? Or allow them to work in your customer service department without knowing how to handle incoming calls?
Why then do so many companies allow staff to represent their business online without a thorough understanding of the fundamentals of Social Media ?
How does your business view the web? As a cheap route to market? An easy way to increase revenue? Or as a serious business tool that can catapult you ahead of the competition. In the 90′s the web was seen as an opportunity for smaller companies to level the playing field. There were many opportunities to leapfrog large brands, too slow and cumbersome to keep up with the change in technology.
As a business you want to establish credibility online. For a known brand, this is not too hard, but for an otherwise unknown or totally new company establishing credibility can be more difficult.
Social Media doesn’t have to be just about status updates, mobile check-ins and what you’re having for lunch. It’s definitely much more than the number of Fans or Followers you have.
Broadcasting can work when done in the right way, but engagement is better. Automation has benefits, but personal engagement is best. There are as many ways to use Social Media as there are Social Platforms. Here are 10 for you to try:
It doesn’t matter whether you’re creating it or curating it, each plays a different role, the quality and focus of that content will determine the success of your marketing campaigns.
And if you still don’t believe me, then maybe Coca-Cola can convince you?
So you want more followers…not got enough fans…feel you need more connections?
Whether it’s Twitter, Facebook, Google+ or any other social platform the number of followers is not what’s important. What matters is how you engageme with them.